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Scented candles are a popular product in the gift market, and their scent selection is crucial to meeting consumers' different preferences and needs. Here are some suggestions for launching a diverse scent selection:
Market research and analysis: First, conduct market research on target consumers to understand their age, gender, occupation, living habits, preferences, etc. Obtain consumer preference information for scented candle scent types through questionnaires, interviews or data analysis.
Aroma classification and naming: Based on market research results, aromas are divided into multiple categories, such as fresh and natural, sweet and romantic, quiet and soothing, refreshing, etc. Specific aromas are subdivided under each category. For example, the fresh and natural category can include forest, ocean, flowers and grass aromas. At the same time, give each fragrance an attractive name so that it is easier for consumers to understand and choose.
Personalized customization service: Provide personalized customization services, allowing consumers to choose or blend unique aromas according to their own preferences and needs. This can not only satisfy consumers' pursuit of personalization, but also increase the added value of products.
Cooperation and R&D: Cooperate with flavor and fragrance companies to jointly develop new aroma types. Pay attention to the dynamics of the international flavor and fragrance market and introduce novel and unique aromas to satisfy consumers' curiosity and freshness.
Seasonal aroma promotion: launch seasonal aroma selections based on the characteristics of different seasons and consumer needs. For example, scented candles with strong floral scents are launched in spring, products with cool ocean scents are launched in summer, products with fruity or fallen leaf scents are launched in autumn, and warm and comfortable scents are launched in winter.
Cross-border cooperation: Conduct cross-border cooperation with other brands or industries to launch jointly-branded scented candles. This can both expand brand influence and attract more potential consumers.
Packaging and publicity: Design exquisite packaging and attractive slogans to highlight the aroma characteristics and brand image of scented candles. Promote and promote products through social media, online advertising, offline activities, etc. to increase product visibility and reputation.
Launching a diverse scent selection requires developing strategies based on market research results, consumer needs, and market trends. Through continuous innovation and improvement, scented candle products will better meet the different preferences and needs of consumers and win more market share.
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