Evaluating the fragrance effect and persistence of indoor spray products involves multiple considerations, including both objective technical tests and consumers' subjective experience. The following are common methods for evaluating these two factors and how consumers view them:
1. Evaluation of fragrance effect
Sensory testing: The most direct method is through sensory testing. Evaluators use their sense of smell to judge the intensity, type, balance, and whether the fragrance meets expectations. For example, testers can compare the changes in the fragrance when the spray is just sprayed and after a period of time to judge its richness and complexity.
Persistence and decay: Generally, the duration and decay rate of the fragrance are important indicators. After spraying, whether the persistence of the fragrance can be maintained for several hours, or whether it will dissipate quickly.
Fragrance layering: High-quality indoor sprays often have a sense of layering, that is, the fragrance will change from the initial fragrance to the middle fragrance to the end fragrance over time. Testers can record these changes and judge whether the fragrance is natural.
Analysis of odor components: Professional testing can determine the type of fragrance used in the spray and its concentration through odor component analysis, evaluate whether it meets the standards, and whether it is safe for consumers with certain allergies.
2. Evaluation of persistence
Time tracking test: By spraying the spray indoors and returning at different time points, the decay rate of the fragrance is recorded. Generally, the fragrance intensity is evaluated at time periods such as 15 minutes, 30 minutes, and 1 hour.
Consumer feedback: Consumers' evaluation of the persistence of the product usually depends on how long the fragrance lasts. For example, whether the spray lasts for several hours or whether the fragrance is almost gone at the end of the day.
Consideration of environmental conditions: Persistence may vary depending on environmental factors such as temperature, humidity, air circulation, etc., so these changes should be taken into account when evaluating.
3. How consumers view fragrance effects and persistence
Fragrance effects: Fragrance is one of the most important considerations for most consumers when choosing indoor sprays. Fragrance not only determines the attractiveness of the product, but also affects consumers' loyalty to the brand. Consumers tend to prefer natural and fresh fragrances and avoid fragrances that are too strong or irritating. In addition, whether the fragrance is suitable for different seasons or situations (such as fresh, warm, soothing, etc.) is also the key to their choice.
Persistence: The persistence of fragrance is very important to consumers, especially in office or home environments, where consumers want the spray to last for hours rather than dissipate quickly. The difference in persistence is often a key factor in consumers' choice of different brands. If a brand's fragrance is only noticeable within a few minutes after spraying, consumers may feel that its effect is not worth the price.
Personalized needs: Different consumers have different requirements for fragrance persistence. Some prefer stronger fragrances in a short period of time, while others want the fragrance to be gentle and lasting. With the trend of customized and personalized consumption, more and more brands are offering a variety of fragrance and persistence options to meet different needs.
4. Direction of product optimization
Use of natural ingredients: Consumers are increasingly concerned about the naturalness of product ingredients, especially fragrance ingredients. Brands can enhance the fragrance effect and persistence by using natural essential oils and organic raw materials while ensuring environmental friendliness.
Innovative formula: By adopting new long-lasting fragrance technology, such as molecular fragrance encapsulation technology, the fragrance can be released for a long time without losing the original freshness.
Improved user experience: For example, through the mixing of smells and the soft and gradual fragrance experience, users can feel a continuous and non-obtrusive fragrance experience.